Emma Peers

Emma Peers

Fashion Marketing
LaSalle College | Montréal

MyShop Concept "LAMPE"

Students within teams, develop their own store concept within this project. After determining their concept's visual identity, students then go onto select their products + services, find a retail location within the city of Montreal, and render a to-scale in-store blueprint, accompanied by supplementary elevations (façade, planogram) and a budget. Adobe Illustrator, Photoshop, InDesign, Microsoft Word, Excel and PowerPoint as well as an online interface known as Trello are used throughout this project.

The template consist

MyShop Inspiration/Essence Collage

The template consists of swatches, patterns, textures, suggested brand typefaces/fonts and lifestyle imagery.

The first of two tem

MyShop Merchandise and Services Selection (Page 1)

The first of two templates indicating a handpicked product selection denoting of our store concept. Products are accompanied by the designer/brand name, a brief description and price. Represented are items that range from key to seasonal through to cross-merchandise.

(as above)

MyShop Merchandise and Services Selection (Page 2)

(as above)

Other Credits

*It should be noted that although my MyShop concept does not reflect the fashion industry, it does account for the recent trend of merging fashion and accessory products with homeware.

Cover Photo: http://www.wnetrznosci.com/index.php/type/gallery/

All other references available upon request.