Jo Warburton

Jo Warburton

Fashion Marketing
LaSalle College Vancouver

[Fashion Forecasting] Street Trends

Modern fashion trends are no longer directly dictated by fashion editors and buyers, but by people on the street and via social media. In this project I conducted observational research in order to identify current trends on the streets of Vancouver and on social media. The final project has been presented in an editorial style similar to WGSN.

Fashion Marketing/LaSalle College Vancouver/Trend 1

Trend 1

Fashion Marketing/LaSalle College Vancouver/Trend 2

Trend 2

Fashion Marketing/LaSalle College Vancouver/Trend 3

Trend 3

Fashion Marketing/LaSalle College Vancouver/Trend 4

Trend 4