Alex Mason

Alex Mason

Graphic Design
LaSalle College Vancouver

Tarot Chai

“Tarot Chai” combines tea, jam and cookies in a package with a thematic approach. The challenge was to create a new line of gift sets that would be sold in a tea shop. The identity consisted of seven different conceptual packages with an outer container. The inspiration was taken from Gypsies or the Romani people, who had a wandering lifestyle. They are also known to have fortune telling abilities, which is why crystal balls are used, each containing a different flavour. The illustrations were based on the different flavours offered in each package. The names on the packaging, such as “Soothsayer Strawberry Ginger Jam”, refer to different expressions that might be used to describe mystic abilities.

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