Daniela  Borrego

Daniela Borrego

Graphic Design
LaSalle College Vancouver

Rations Rummery

Rations Rummery is a kit of three infused aged rums. The concept, “splicing the mainbrace” was inspired by the Royal Navy traditions of rationing rum. The challenge in this project was to create a unique style targeting highly literate individuals. The design of the labels is intended to resemble old ledgers; an illustrated map is used on the backgrounds, resembling the navigation. A burgundy colour was chosen to match the leather fabric used on ships, creating contrast with touches of copper on the design. The additional element attached to the bottle’s exterior is a funnel, which is intended to represent the ways of old Royal Navy traditions