English pearl is a brand of alcoholic beverag- es for brunch made with sparkling wine. The design is inspired on the old tradition that in the United Kingdom, wealthy families would have brunch in the gardens of their home on Sundays. The challenge for the design of the package was to create something that would get the at- tention of women. In order to achieve this, six characters of socialites were created, one per flavor. The brand was called English Pearl because Pearl is a name that is usually used to de- scribe sparkling wine. The logo is inspired by the gates of the gardens, showing abstract flower, leafs and a pearl in the center. There are complementary decorative elements in the background simulating the garden from the country side in the UK. Contextual names are used to describe each drink and their flavors.