Digital Marketing Specialist

  • Location: Montreal Headquarter
  • Job Code: 1255
  • Number of jobs available: 1
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Now present on 5 continents, LCI Education Network has 22 post-secondary campuses and approximately 2000 employees who train more than 12,000 students worldwide each year. From one country to another, LCI Education emphasizes the harmonization of its programs which allow a greater flexibility, better control over the quality of its services and a deeper respect towards the various cultures encountered.

Maxxum360 is a firm specialized in marketing, communication and technology that represents the LCI Education Network and campuses that are part of it, including LaSalle College and Inter-Dec College.

 

SUMMERY OF THE POSITION

Under the supervision of the Digital Marketing Director, the Digital Marketing Specialist is primarily responsible for managing and optimizing PPC campaigns, social media and email marketing to achieve specific performance goals.

 

MAIN RESPONSIBILITIES

  • Develop, manage and optimize paid media campaigns (Google Adwords, Bing, YouTube, Facebook and LinkedIn);
  • Track and analyze the performance of campaigns with Google Analytics and CRM;
  • Present the performance indicators and the results of campaigns;
  • Propose and manage optimization projects to improve the ROI of campaigns;
  • Integrate content and pixels on the various network websites;
  • Ensure the optimization of web page content to promote organic SEO;
  • Conduct competitive intelligence on its territories.

 

REQUIREMENTS

  • Two to five years experience in campaign management via Adwords and Facebook;
  • LinkedIn campaign management experience (asset);
  • Strong ability for data analysis via Excel and Google Analytics;
  • Basic knowledge of SEO;
  • Experienced in the use of CRM and CMS systems (asset);
  • Google Adwords and Analytics certification (asset);
  • Bilingual (English and French) both oral and written;
  • Fluency in Spanish (an asset).

 

PROFILE

  • Good analytical skills;
  • Strong interest in advertising and content creation;
  • Intellectual curiosity and on the lookout for best practices in digital marketing;
  • Capacity to learn quickly and resourcefulness;
  • Attention to details;
  • Open to the world and interest for the international scene.

Only the selected candidates will be contacted.  We support an affirmative action program and invite women, visible minorities, ethnic minorities, indigenous peoples and persons with disabilities to apply. Note that adaptation measures can be offered to people with disabilities according to their needs. We invite you to make such a demand if appropriate.

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