On Thursday, October 26, students and employees of LaSalle College Montréal and Inter-Dec College wore their jeans in support of academic perseverance and literacy amongst youth from here and abroad!
To participate, students had to contribute $5, and the employees, $10.
$2,000 in Parasuco gift cards were distributed amongst the participants.
They could earn an extra chance to win by sharing a picture of them wearing their denim on Instagram or Facebook using the #LCIEDUCATION hashtag, either at the kiosk at the entrance of the College or in front of the LCI Education Foundation selfie wall (sixth floor).
Three fashionistas also won a prize for the best denim look, determined by our experts jury: Lolitta Dandoy (Fashion is Everywhere blog founder), Salvatore Parasuco (Parasuco Jeans founder) and Claude Laframboise (fashion expert for Clin d'oeil, Fashion Magazine, LOULOU, Mariage Québec and more).
All proceeds went to LCI Education Foundation.