Melissa Glenane

Melissa Glenane

Marketing, Advertising and E-Business
LaSalle College | Montréal

Moka Maeva: Graphic Standards Manual

Founded by two aspiring sisters who wanted to open a trendy and modern coffee shop which offered a variety of equitable and organic coffee to the prestigious coffee lovers in Montréal, Québec. When asked how the two business women wanted their company to be view as, they said they wanted their coffee to be more of a “need” than a want; they wanted their customers to fall in love with their intoxicating coffee. Thus, the name Moka Maeva was created. Maeva is derived from the Irish name Maeve which means “welcome” and “intoxicating.”

Moka Maeva: Graphic Standards Manual

The mandate was to create a logo that well defined our pseudo clients desires to be a trendy café bistro in Montreal. This document defines the parameters of the logo, and all elements that it is made up of.

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