Raphael Buholzer

Raphael Buholzer

Graphic Design
LaSalle College Vancouver

Packaging Design - retail shoe box

My packaging final project - the objective was to create a sales-effective package design for any retail product. Break the rules! Compete! Express yourself! These are just some of the principles that guide you in creating an effective package design to help my product stand out on shelf.

Packaging’s responsi

Packaging’s responsibility is to get noticed. All brands know this, yet most of what we see in stores is brands blending in, instead of standing out.

Design with the stor

Design with the store in mind

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