Final Project-Rocky Mountaineer

Our project with Rocky Mountaineer is about creating a pre and post product including one train route that Rocky Mountaineer company has already offered. Rocky mountaineer is the largest private luxury railway company in Canada and its service focuses on excellence, luxury, and quality of service. Therefore, it offers an unforgettable experience. We focus on targeting American Baby boomers aged 55 and over to celebrate their anniversary. Our project includes our company information, marketing research, promotion, package, and communication mix to provide and sell our product.

Company information-ppt