"The Life of a Coin" is an ad campaign designed for Writers' Exchange, a Vancouver non-profit that offers literacy programs to local undeserved youth. The goal of the ad campaign was to attract new donors and volunteers while portraying the vibrant, childlike spirit of learning the program hopes to encourage. The ad was displayed around Vancouver and neighboring areas, mainly on transit.
photo: Elora Manzo
photo: Elora Manzo
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