Santos Tour Down Under 2017 - Identity

For this project we were required to design a logo for the Santos Tour Down Under that reflects the objectives, meets the criteria and communicates to the audience the appropriate message that reinforces the ideals and vision of the Santos Tour Down Under. As well as the logo we were also required to create a street banner, graphics for the Santos Tour Down Under cycling clothing, a poster to promote the event, graphics for a transport truck as well as a website homepage.

Design Arts/LCI Melbourne/Santos Tour Down Under Website

Santos Tour Down Under Website

Design Arts/LCI Melbourne/Santos Tour Down Under Poster

Santos Tour Down Under Poster

Design Arts/LCI Melbourne/Santos Tour Down Under Banner

Santos Tour Down Under Banner

Design Arts/LCI Melbourne/Santos Tour Down under Cycling Clothing

Santos Tour Down under Cycling Clothing

Design Arts/LCI Melbourne/Santos Tour Down Under Truck

Santos Tour Down Under Truck

Design Arts/LCI Melbourne/Santos Tour Down Under Website
Design Arts/LCI Melbourne/Santos Tour Down Under Poster
Design Arts/LCI Melbourne/Santos Tour Down Under Banner
Design Arts/LCI Melbourne/Santos Tour Down under Cycling Clothing
Design Arts/LCI Melbourne/Santos Tour Down Under Truck