Unveiling of LaSalle College's New Image
March, 2014 - Today, after several years of fundamental changes within the organization, including the activation of the international network and the shift to excellence in teaching, LaSalle College presents its new face, created by the Montreal advertising agency Tuxedo. Evocative of the college’s roots and aspirations, this change highlights the establishment’s exceptional development, synergy, and energy.
A dynamic visual identity
Replacing the former logo, which had remained unchanged for 25 years, LaSalle College’s new logo traces its origins back to the original logo developed in 1974 by the college’s founder, Mr. Jean-Paul Morin. This new visual identity reveals the dynamic nature and constant development that represents the institution, while demonstrating its roots in Quebec society since its first Montreal campus, founded in 1959. Presenting a modern design with fluid and contemporary lines, the new logo boasts more saturated colors, symbolic of a lively, energetic brand. The color red expresses the dynamic nature and roots of LaSalle College, while the blue is still associated with youth’s longing for knowledge. The circle, a genuine seal of quality, represents more than ever the establishment’s openness to the world and its global affiliations, as well as the origins of its students.
A college of great notoriety
A leader in private education in Canada, LaSalle College offers superior-quality education and demonstrates leadership through the continued improvement of its training programs and through its educational methods. LaSalle College is also the Canadian educational institution with the largest international presence and the largest fashion school not only in Canada, but also in Colombia, Indonesia, and Morocco. This allows the network to offer its students unrivaled opportunities for mobility, by allowing them to spend a period of time ranging from a week to an entire session at one of the 21 campuses of the LCI Education network, including Barcelona, Bogota, Istanbul, Jakarta, and Vancouver. Today, LaSalle College is displaying a new image, as a reflection of its achievements and as a demonstration of its determination to meet the personal aspirations of its students in Canada, as well as those from around the world.
About LaSalle College
Founded in 1959 in the LaSalle borough of Montreal, LaSalle College offers professional training, as well as college and pre-university programs. Located in the heart of Montreal’s downtown district, it is the largest bilingual college in North America. It boasts 5 specialized schools, offering more than 60 programs: Fashion, Arts and Design; Hotel Management and Tourism; Business and Technologies; Humanities and Social Sciences; and E-Learning. A member of the LCI Education network, LaSalle College is proud of its direct connection between the work environment and the field of education, not only in Canada, but throughout the world. Its students have received numerous awards for their talents in many competitions. Today, many graduates of LaSalle College are working for large companies in their respective fields.
About the LCI Education network
Present today on 4 continents, the LCI Education network consists of 21 post-secondary campuses in 11 countries, and some 1,500 employees offering instruction to over 10,000 students throughout the world each year. From one country to the next, LCI Education favors the harmonization of its programs, which makes for greater flexibility, better control over the quality of its services, and deeper respect towards the various cultures it works with.