Jessica Mena

Jessica Mena

Diseño Gráfico
LaSalle College Vancouver

Pixel Pieces

Pixel Pieces is a toy that contains mini legos to build a character. The design it’s meant to look like pixels, due to the appearance the toy has when it’s built. The challenge for the design was to achieve that the packaging would show the essence of the toy, this is why the lego pieces were shown through a die cut. Another challenge was to find the perfect amount of modern and retro in order to get through to younger generations. It was inspired by vintage video games. The character is meant to be “the main player” and around the box there are “rewards” and “obstacles” as they have in a game.

Diseño Gráfico/LaSalle College Vancouver/Front of the box

Front of the box

Diseño Gráfico/LaSalle College Vancouver/Back of the box

Back of the box

Diseño Gráfico/LaSalle College Vancouver/Side of the box

Side of the box

Diseño Gráfico/LaSalle College Vancouver/Collected Toys

Collected Toys