Jesse Birthisel

Jesse Birthisel

Arts et design
Academy of Design Australia

Hark

Brief: Create a new identity for this Japanese beer brewer's launch into the Australian market. Solution: The branding retains and celebrates eastern heritage, charm and idiosyncrasies to appeal to the target demographic. It was achieved through creation of Hark, a custom sans-serif typeface based on Japanese sci-fi posters and an immersive point of sale solution, using augmented reality.

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