Jesse Birthisel

Jesse Birthisel

Arts et design
Academy of Design Australia

Consu

Brief: CONSU, an emerging smart watch company wanted an identity to promote their message: capturing the flow of time. Solution: Through the branding; time is realized as a series of fleeting moment. Water ripples best communicate this narrative. The brand was extended to MySu, a smartphone application that tracks and visualizes data in real-time from the smart watch.

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