Assem Mussilim

Assem Mussilim

Design graphique
LaSalle College Vancouver

Red Army Survival Kit

Kramps is a special Red Army survival kit for ladies who experience pain and emotional disturbances during their menstrual cycle. In post Soviet Union and European countries the expression Red Army serves as an euphemism for menstrual periods. The concept reflects the story of strong women who struggle and try to resist “Red Army”. Each item presented as if issued within an individual "ministry". The conceptual names represent the flavour or purpose of the product. For example, the Lieutenant Whitova’s chocolate -white chocolate- was issued by ministry of mood swings. Junior Lieutenant Lavendorova’s essential oil. The design of the package incorporates the elements of Soviet military identity card that personifies individual package.