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Hip Hop Subculture Consumer Behavior

As taught in consumer behavior, the audience of several markets is segmented by demographics such as age, income and location, etc. To better understand a culture or even a subculture, we need to understand their psychographics: what their hobbies, opinions and interests are will better define their purchase habits. This project is an in-depth analysis of the Hip Hop subculture and how they behave as consumers in the market.

Hip Hop Subculture Consumer Behavior

This document is an in-depth analysis of the Hip Hop subculture and how they behave as consumers in the market.

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