Pixel Pieces is a toy that contains mini legos to build a character. The design it’s meant to look like pixels, due to the appearance the toy has when it’s built. The challenge for the design was to achieve that the packaging would show the essence of the toy, this is why the lego pieces were shown through a die cut. Another challenge was to find the perfect amount of modern and retro in order to get through to younger generations. It was inspired by vintage video games. The character is meant to be “the main player” and around the box there are “rewards” and “obstacles” as they have in a game.