This is a branding project for the Bamboo Cafe, a neighbourhood pub/restaurant in East Vancouver. The challenge for this project was creating an identity that would appeal to the residents of our neighbourhood in a clean, modern approach. The overall branding is legible, aesthetically appealing, and eye-catching. The logo depicts three bamboo shoots inside a plate, connecting the title “Bamboo Cafe” to the restaurant. The colour palette utilizes reds and greens for the subconscious association to hunger and freshness.